Who owned the patent

Posted by Michael Shimokaji | Apr 15, 2014 | 0 Comments

Question: Do manufacturer licensees file trademarks related to a given product, in its patent-holding licensor's name, or their company's?

These manufacturing companies typically want to change the names of products submitted to them, to names that better fit their company brand. Suppose I submitted a product that I dubbed “Sandbox Blast,” and they chose to rename it “Sandstorm” – would they typically own that trademark, or would they give it to the licensor who owned the patent?

Answer: If you are selling your product to another company, and the other company creates a new brand name, the other company will typically own the new name.

About the Author

Michael Shimokaji

Michael’s expertise includes the strategic development of patent and trademark portfolios. He identifies those patents and trademarks that are valuable to his clients by providing them with a competitive advantage. Then, Michael obtains patent and trademark registrations in the US and abroad.


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