Can You Trademark a Similar Name

Posted by Michael Shimokaji | Jun 03, 2014 | 0 Comments

Question: Can I trademark a name that is similar to another trademark? A name that is in a different form or order?

Eg. if there is a trademark for Go Bee, can I trademark Bee Go?

Answer: Whether you can obtain a trademark in view of other trademarks requires an examination of a number of factors to determine whether there is a likelihood of confusion between the two trademarks. If there is, then the second trademark cannot be registered.

However, as a general proposition, switching the order of words in an existing trademark will help tip the scales in favor of no likelihood of confusion.

About the Author

Michael Shimokaji

Michael’s expertise includes the strategic development of patent and trademark portfolios. He identifies those patents and trademarks that are valuable to his clients by providing them with a competitive advantage. Then, Michael obtains patent and trademark registrations in the US and abroad.


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