A Character Name May Cause Trademark Infringement

Posted by Michael Shimokaji | Jun 10, 2014 | 0 Comments

Question: Is it trademark infringement to use a character name in the name of a club?

I want to form a video game club and the name I would like to use references a video game character. The slogan for the club is also a pun of a slogan from the video game. The club is intended to be a forum for people to get together to play video games and might include volunteering or fundraising for local charities.

Answer: Whether there might be infringement depends on whether the name of the character is a trademark. If it is, the trademark might cover not just the character but also video games.

A search of trademarks at the USPTO might reveal more information on the protection of this name.

About the Author

Michael Shimokaji

Michael’s expertise includes the strategic development of patent and trademark portfolios. He identifies those patents and trademarks that are valuable to his clients by providing them with a competitive advantage. Then, Michael obtains patent and trademark registrations in the US and abroad.

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