A Separate Trademark For Each Of Your Business Functions

Posted by Michael Shimokaji | Jun 10, 2014 | 0 Comments

Question: We are currently incorporated & “doing business as”. Can we add an additional “brand” to operate a separate business function?

For example we are incorporated as Thomas & Sons llc, dba Perfect Plumbing. We'd like to also do HVAC, but don't want to use the plumbing moniker. The HVAC service would more or less operate as a separate business function. Different branding, site, etc.

Ideally this would still all be under Thomas & Sons llc. Is this possible or do we need to set up a new corporation for the HVAC part of the business.

Also, when it come to the most important part of payment. How would we bill? The new HVAC name, Thomas & Sons llc or the DBA name. I'd like to keep things as simple as possible for the customer while sill maintaining the identity of each business unit.

Thanks for your help.

Answer: You can have a separate trademark for each of your business functions without having to have separate corporations.

How you bill and/or whether you should set up a separate corporation would be better answered by your CPA and/or business attorney.

About the Author

Michael Shimokaji

Michael’s expertise includes the strategic development of patent and trademark portfolios. He identifies those patents and trademarks that are valuable to his clients by providing them with a competitive advantage. Then, Michael obtains patent and trademark registrations in the US and abroad.

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