Protect My Company Name and Logo

Posted by Michael Shimokaji | Jun 17, 2014 | 0 Comments

Question: Is my company name and logo protected if I add the TM for trademark at the end of it?

I had a logo created that defines my company. This logo is unique and it includes the company name. I am focusing on building my brand and I just wanted to make sure that adding the TM at the end of the name and logo would be enough to claim ownership of it even though I created it. I want to make sure that copycats see this and realize that I am the owner of this brand. Any Suggestions…..

Answer: Although unique, it may create a likelihood of confusion with other existing trademarks. If it does, and the other trademarks existed before your trademark, you may be infringing.

Therefore, you may want to search for other conflicting trademarks and, if clear, register your trademark with the USPTO, rather than simply relying on the use of TM to indicate ownership.

About the Author

Michael Shimokaji

Michael’s expertise includes the strategic development of patent and trademark portfolios. He identifies those patents and trademarks that are valuable to his clients by providing them with a competitive advantage. Then, Michael obtains patent and trademark registrations in the US and abroad.

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