Alter Logo to Avoid Infringment

Posted by Michael Shimokaji | Jul 02, 2014 | 0 Comments

Question: Hello Kitty infringement laws?

I am creating a small t shirt line and would like to use the Hello Kitty cat, but alter her look a bit and also use the “Hello” part of the logo. Do i need a trademark clearance for this or since it is different then the original it is ok?

Answer: Whether it is OK depends on how much of the Hello Kitty design is used and how much is changed. It would be difficult for a trademark attorney to provide good guidance on this question in the absence of actually seeing your design and comparing it to the Hello Kitty design. 

About the Author

Michael Shimokaji

Michael’s expertise includes the strategic development of patent and trademark portfolios. He identifies those patents and trademarks that are valuable to his clients by providing them with a competitive advantage. Then, Michael obtains patent and trademark registrations in the US and abroad.


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