QUESTION: Should I register a trademark under myself while I am working up my business plans? I would like to reserve my desired trademark name with the USPTO, but am still working up my plans. Is it better to register with myself as owner, or wait and have the company own the trademark? Can I own it first and then transfer it to the company second, when it becomes operational? I just want to ensure that I get hold of the name. ANSWER: Trademark rights go to the person who first uses it. Therefore, it would be beneficial to file a trademark application in your individual name and then transfer to your entity when operational. Your entity will then get the “benefit” of your earlier, individual use.