Adding a Tagline to Existing Logo

Posted by Michael Shimokaji | May 06, 2017 | 0 Comments

QUESTION: My company already has a registered trademark for our logo, but we want to add our tagline/slogan. I'm not sure whether we can add the tagline to the existing trademark or if we would need to get an entirely new one for the tagline?

ANSWER: You can add your tagline to your logo, and then obtain a trademark registration for the tagline only or for the tagline plus logo.

About the Author

Michael Shimokaji

Michael’s expertise includes the strategic development of patent and trademark portfolios. He identifies those patents and trademarks that are valuable to his clients by providing them with a competitive advantage. Then, Michael obtains patent and trademark registrations in the US and abroad.


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