Trademark Registration of “Generic” Name with Logo

Posted by Michael Shimokaji | Jan 07, 2018 | 0 Comments

QUESTION: Can you trademark logos with generic company names after failed wordmark applications? I had a wordmark application get denied because it was too generic, let's say it was “The Carwash Company”. Could we alternatively trademark our logo which includes a unique graphical identifier and our company name? This is to be able to enroll in the Amazon Brand Registry which currently requires a USPTO trademark.

ANSWER: Yes, the combination of a generic name with a unique logo will increase the likelihood of obtaining a trademark registration.

About the Author

Michael Shimokaji

Michael’s expertise includes the strategic development of patent and trademark portfolios. He identifies those patents and trademarks that are valuable to his clients by providing them with a competitive advantage. Then, Michael obtains patent and trademark registrations in the US and abroad.

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