Posted by Michael Shimokaji | Jun 23, 2018 | 0 Comments

QUESTION: Can I use customers logos in marketing? We have software that we sell to companies. A few of our larger customers are franchise holders for some large name brands. Can we use there logos in our marketing videos promoting that they are customers?

ANSWER: Yes, if you have permission from the franchisor. Your “customer” is actually the franchisee. The franchisee has rights from the franchisor to use the franchisor's logo. The franchisee's rights to use the logo is typically limited, and may not allow the franchisee to allow a third party to use the logo.

About the Author

Michael Shimokaji

Michael’s expertise includes the strategic development of patent and trademark portfolios. He identifies those patents and trademarks that are valuable to his clients by providing them with a competitive advantage. Then, Michael obtains patent and trademark registrations in the US and abroad.


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