What is Protected By a Trademark?

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What is Protected By a Trademark?

Posted by Michael Shimokaji | Jul 11, 2018 | 0 Comments

QUESTION: What is protected under a trademark? If I Trademark the name BajaCharms which is my Etsy shop – the name BajaCharms is protected, what about the shop itself and its contents? Are my designs protected under the Trademark?

ANSWER: A trademark can protect your name “BajaCharms”. But it will not protect your shop itself. Trade dress, however, may protect the way your shop looks. A trademark may also protect contents in your shop, but only to the extent that the contents have a trademark attached to them.

About the Author

Michael Shimokaji

Michael’s expertise includes the strategic development of patent and trademark portfolios. He identifies those patents and trademarks that are valuable to his clients by providing them with a competitive advantage. Then, Michael obtains patent and trademark registrations in the US and abroad.

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