Posted by Michael Shimokaji | May 22, 2019 | 0 Comments

QUESTION: How do you conduct a common law (not USPTO) search for tagline that want to trademark? Hi there – I work at a Financial Services company and have been asked by to research what's involved with trademarking a tagline. I already know that in order to qualify for trademark status, the tagline needs to be inherently distinctive, or creative, or have developed enough secondary meaning to call the name of my company to mind. Also, I know that prospective tagline needs to be conducted at the USPTO site. Thanks so much any help you can offer!

ANSWER: Apart for doing a Google search, you might use one of the many vendors that offer trademark searches. These searches can include common law trademarks (i.e., un-registered trademarks).

About the Author

Michael Shimokaji

Michael’s expertise includes the strategic development of patent and trademark portfolios. He identifies those patents and trademarks that are valuable to his clients by providing them with a competitive advantage. Then, Michael obtains patent and trademark registrations in the US and abroad.


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