WHEN TO REGISTER YOUR BRAND

Posted by Michael Shimokaji | Jul 12, 2019 | 0 Comments

QUESTION: When is the best time to register your Brand name and trademark? Our company is going to launch a mobile app very soon. When is the best time to register a brand name for the app to protect it and is there some kind of intermediate stage like register “Doing Business As”?

ANSWER: Sooner rather than later. In the US, a brand owner can file a trademark application based on an intent to use the brand in the future. Once used, the trademark application can become a registered brand.

About the Author

Michael Shimokaji

Mr. Shimokaji specializes in the health care industry, including medical devices, medtech, and life sciences. Over the last 30 years, he has also supported clients in industries as diverse as aerospace, apparel, chemicals, computer software, and telecommunications. His expertise includes infringement litigation, patent and trademark portfolio development, and intellectual property transactions.

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