Posted by Michael Shimokaji | Jul 12, 2019 | 0 Comments

QUESTION: When is the best time to register your Brand name and trademark? Our company is going to launch a mobile app very soon. When is the best time to register a brand name for the app to protect it and is there some kind of intermediate stage like register “Doing Business As”?

ANSWER: Sooner rather than later. In the US, a brand owner can file a trademark application based on an intent to use the brand in the future. Once used, the trademark application can become a registered brand.

About the Author

Michael Shimokaji

Michael’s expertise includes the strategic development of patent and trademark portfolios. He identifies those patents and trademarks that are valuable to his clients by providing them with a competitive advantage. Then, Michael obtains patent and trademark registrations in the US and abroad.


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